Social Media is undeniably one of the most potent marketing platforms in the 21st century. What started as a group of Harvard students in a dorm has now revolutionized how we connect with each other and has disrupted industries across the spectrum. Do you know how many people use social media today? Roughly 2.5 billion! The world population is around 7.5 billion! When you use social media as a platform to promote your product, you’re reaching out to a third of humanity! Can any other platform boast of this kind of reach?
Today, we’ll take a deep dive into how to use Twitter, Internet’s leading micro-blogging platform, as a platform to promote your product and services. Twitter is like a front door entrance to your company’s online presence. Due to its concise nature, it enables users to quickly decide whether or not they want to engage with your brand. This makes it absolutely essential to have your Twitter marketing spot on. Here are some of our tips to make sure you never falter!
Have a suitable username
Twitter allows 15 characters for your username. Use them wisely! It is best to keep it the same as your brand. If there’s scope for more, try including your main business area or your main product. These days, some companies also use different twitter handles for different promotional branded products.
Communicate your brand in your profile
Your Twitter profile consists of your Cover image, Bio and Avatar. Make sure you tie all the three into a single thread that tells the story of your brand and your product/service in a single glance. Twitter allows 160 characters for your bio. Make sure to have a clear, concise description of the promotional branded product, as well as a link to your website or a landing page.
Implement Twitter Cards
Twitter cards are a great way to make tweets stand out. By implementing them, you make sure that your product/service gets the attention it deserves. Whenever users share your posts, twitter cards will show up with them as images. There are eight types of Twitter cards that you can implement, and you can go here to set it up. Once it’s setup, go here to test it out and see if you set them up correctly.
Engage Influencers and Experts in your domain
Suppose you were running a campaign for promotional bags. One of the best ways to drive sales and make the campaign successful would be to find out the best people in that domain and engage with them. These domain specialists are called Influencers and Experts. You can use multiple social media tools like SocialBro or Klout to find out the influencers in your domain. Reach out to them and engage with them for promotions.
Regular tweeting is a sign of an active and healthy Twitter profile. Keeping your handle up to date is essential for promoting your product and increasing your followers. Make sure you publish relevant and quality content on a regular basis to maintain the engagement of your followers. It is best to start out with one post per day, which can later be experimented with and adjusted based on your audience’s response.
Create a Content Plan
It is recommended to develop and stick to a schedule for the content you post on your handle. That way, your followers know what to expect and even look forward to it. It also helps to maintain brand loyalty and makes sure that you touch upon every aspect of your brand at regular intervals. Setting aside particular days for tweets on a certain topic or of a certain type is a good strategy.
Use Hashtags well
Here’s an interesting fact: Tweets with 1 or 2 hashtags saw 21% more engagement as compared to those with 3 or more. Counterintuitive, right? This shows that the best strategy to use hashtags is to narrow down to a couple of them and use them effectively. Ritetag is a tool that helps you determine the best hashtag for your promotional branded products.