Think I’m crazy?  You go buy yourself a sexy workout outfit and hit the gym!  Think about yourself as you walk in.  You know you look good, so your whole outlook on how other people perceive you changes.  Just because you are going to be sweating doesn’t mean you should schlep off to the gym in ratty old race t-shirts and cotton baggy sweats.  That says, “I don’t care what I look like” therefore, if you don’t care why should anybody else care?  We all know that I am a fitness fanatic.  That being said, I am more willing to spend money on my workout apparel than on my daily wear.  Most often, I dress for a workout, and spend the rest of the day wearing it, so if the clothes can transition from the gym to store well, that makes me even happier.  Best part of a great workout outfit is that you might just get a compliment.  I particularly am happy when my husband calls me a “hot mama”.

“I love my Doce Vida Ipanema I-Back Top!  I have broad shoulders and this style is a good look for me.  Plus, I love the fabric- the tops stays in place when I exercise.  Thanks for making such great clothing!”

 Amanda, New York, NY   

This is the Ipanema I-Back top from Doce Vida Fitness.  It’s sexy, tight, and the shoulders and open back really accentuate the back and shoulder muscles.  This top fits snugly and works great as a low impact bra top.  I’ve used it for yoga, Pilates, and Spinning and the material really does wick the moisture away from the body.  There is no shelf bra in this one, so Jordan suggests pairing it with the Copacabana Crop Top for maximum support.  

These are the Paraty Pants and I love them!  I love how the waist bands sits lower than my actual waist and has a V-front dip right below the belly.  These pants would work great for pregnant moms as well because of the low waistband and fantastic 12% stretch.   The material is phenomenal because it hugs your body.   I’d rather wear these pants than a bathing suit!   

You should wash your Doce Vida inside out and hang dry.

CONTEST/GIVEAWAY

Doce Vida Fitness is giving away one complete outfit to one of you lucky readers!! Simply click over to the website and pick out your outfit, come back and post a comment.   This contest has a retail value of $136!!  

Winner must reply to email within 24 hours and provide a U.S. Mailing Address.  Deadline is Thursday, April 10th at 9pm.  ****WINNER #209, Kristen!

P.S.  Readers, Doce Vida is also having a 50% off sale RIGHT NOW!  They are in the process of changing their logo labels and need to make room for more inventory.   Discount Code is GRABBAG at checkout!   Sale ends April 15th.

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Introducing Jordan Veatch-Goffi, founder and designer of Doce Vida Fitness!!

She is a woman after my own heart..runner, cyclist, Pilates, yoga, tennis, fitness enthusiast- Jordan Veatch-Goffi! Part Brazilian and Part American, ex-corporate employee for Gap Inc. has founded an amazing brand of workout apparel, Doce Vida Fitness Inc.. As the designer and founder of Doce Vida Fitness, she has YOUR body in mind. Her designs are meant to flatter women with REAL bodies- NOT MANNEQUINS. “Brazil is a country known for its self assured, vibrant and sexy women and I wanted to bring this culture to women of the U.S. and beyond.” These clothes are a unique blend of stretch, 12% to be exact- which is more than most athletic apparel companies, moisture wicking, so sexy and stylish.

I have been corresponding with Jordan and here’s what I’ve learned so far..

“We are our own brand. Doce Vida launched within the fitness trade show circuit targeting the end consumer: Trainers, their clubs and their clients. We launched our online boutique and are currently expanding our wholesale accounts internationally. Having professional experience in the fashion industry, I have seen companies lose their customer base by changing their styles and image too frequently…Customers want stability. They want to know they can return to find their favorite style. This is the reason that Doce Vida always offers the same styles- never taking away, and only adding new styles.”

Doce Vida has gotten some amazing press lately. Some of you may have caught the article in Yoga Journal or the Oprah Magazine “Do What You Love” article (September 2007). These clothes have also been featured in Cooking Light, Prevention Magazine, PilatesStyle, Health, as well as several articles of Yoga Journal (September 2007, February 2008, March 2008). I particularly liked the Oprah article because it talks about how Jordan had an amazingly successful career working for Gap Inc. and left it because she had a vision- to create beautiful workout apparel for women (Men and Maternity, coming soon!).

What is your first priority when purchasing workout apparel for yourself? Is it style or fit? As I’ve gotten older and more opinionated on this subject, I’ve found that FIT is primary then style. It’s rare to find both qualities to be PERFECT and I believe that Doce Vida offers the most sharp, sexy, appealing workout clothes for women. I truly feel that when you look good, you feel good and you’ll want to go to the gym in these clothes.

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DuVine Adventures

Luxury Yoga and Bike Vacation

Provence, France

I love to travel. Pasta, espresso, wine, blue sky, once in a lifetime meals, 200 year old buildings, it’s all fabulous to me. Provence is famous for the Cote D’Azur, lavender fields, Peter Mayle (A Year in Provence), truffle hunting, Van Gogh, cheese, Mount Ventoux……. Must visit as soon as possible.

DuVine Adventures offers dream vacations for all of you yoga or cycling enthusiasts. Andy LeVine, Founder of DuVine Adventures, has been treating people to once in a lifetime adventures for more than ten years. His clients rave about his trips and many return for yet another one!

“What a wonderful time we had in Provence last week. I absolutely loved the cycling trip, it went beyond my expectations and even my own personal cycling expectations. Guides were awesome, knowledgeable and attended to every little detail and totally fun to be with. The food and accommodations were top notch. DuVine did a fabulous job thinking of all the little details that made this trip so special, I will definitely do another trip. Greta Holmes, Port Hope, On”

DuVine Adventures has a wonderful upcoming trip to Provence (June 22-28) that combines Power yoga, cycling, fantastic dining and luxurious hotel accommodations. I asked Andy about his reasons for incorporating yoga into his cycling tours and this is what he said:

“Why not, biking on small country roads, tasting world class wines, eating gourmet cuisine and staying in lovely hotels….all we need to do was add the yoga element. Yoga, like living the good life, should be in everyone’s daily diet. If you do yoga, you will bike stronger and the wine will go down easier. No need to be a nut fanatic about yoga - it is an exercise - but with a focus on chilling out and focusing on getting in touch with your
body.”

CONTEST/GIVEAWAY

DuVine Adventures is giving away a jersey to one LUCKY Reader! These trips are DREAM VACATIONS! Please click over to the website and check out the MANY different tours they offer and come back and post a comment.

Winner will be chosen at Random on March 27th, 2008 at 9pm PST. Winner must reply within 48 hours of notification and provide a U.S. Mailing address.

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