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Hippie for sugar

June 23rd, 2008 · 5 Comments

Organic Evaporated Cane Juice is sugar. Evaporated cane juice is used more widely across the globe and is gaining currency as a euphemism for refined white sugar. (Wikipedia)

Clif Bar was one of the sponsors of the race this weekend and they were happily passing out free canisters of their “Recovery Smoothie” to the first 100 participants. My team and I were all excited to be getting a whole canister of a anything- really. We all stood in line, gave up our email addresses, got our drinks.

Then, I looked at the ingredients. The first one is Organic Evaporated Cane Juice!!

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“Organic Evaporated Cane Juice, Whey Protein Isolate, Organic Brown Rice Syrup Solids, Organic Alkalized Cocoa Powder, Natural Flavors, Xanthan/Guar Gum, Sea Salt. ”

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Basically, Evaporated Cane juice is sugar. A simple sugar- which has been shown in many studies to have detrimental effects on athletes. Read this one or this one.

Why is Clif Bar marketing this product specifically to women? How/why is it called a Recovery Drink? Hammer Nutrition’s “Recoverite” contains Maltodextrin, Whey Protein Isolate, Xylitol, Natural Flavor and White Stevia. On the bottle it states, “If a recovery drink contains any of the above ingredients, it may cause unwanted side effects that may actually hinder your performance or worse.”

So, readers, what do you think? What do you drink as a post-workout- and do you think the Clif Bar Recovery Drink has merit? If you’re craving sugar, wouldn’t it be better to just drink a Coke? Or am I way off base here?

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Tags: Nutrition · Questions for Readers

5 responses so far ↓

  • 1 MizFit // Jun 23, 2008 at 10:17 am

    I second ALL of your (above) emotions and add my “why do they market this sh** to women?!” thought.

  • 2 Strong One // Jun 23, 2008 at 1:13 pm

    Wow, very misleading. And quite disturbing. Makes you wonder what else are the pseudo-naming to keep the consumer in the dark.
    And I’d go for a Diet Pepsi myself. :)

  • 3 Fitarella // Jun 23, 2008 at 2:23 pm

    from the looks of it, there’s no reaosn for it to even be there…wouldnt the brown rice syrup be enough?

  • 4 Mark Salinas // Jun 23, 2008 at 2:25 pm

    What a mess! BTW..great job this weekend!

  • 5 Running Knitter // Jun 23, 2008 at 4:23 pm

    I agree with you 100%. Sadly, just because it’s marketed to be “healthy” does not mean that it really is.

    Thanks for visiting my blog. I love your blog and will be adding it to my blogreader. :)

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