CONTEST/GIVEAWAY
I have been on a hunt for a healthy snack bar that does NOT contain any added sugar. High Fructose Corn Syrup, Corn Syrup, Brown Rice Syrup, Evaporated Cane Juice are all forms of added sugar. These ingredients do not improve my ability to lose those last ten pounds of fat. Read the whole article! Hidden surprise at the end…
Sarah McDowell, National Marketing Director, of Larabar shared with me the story of Larabar.
Larabar started 7 years ago when the founder, Lara Merriken, went on a hike in the Rocky Mountains and wanted a healthy snack bar made of wholesome ingredients. At the time, there were no organic food bars on the market. With a Cuisinart and a rolling pin, she created a bar that focused on 100% fruits, nuts, and spices. She launched her company with five bars, making the first 500 by hand in 2003.
How has Larabar changed in the last few years?
In the last five years, Larabar has expanded from 5 bars to 16 bars. Jocolat has 4 flavors and Larabar has 12. All the bars are 100% organic, unprocessed, not baked, spice, nuts and fruit. The number of ingredients in the product go from 3 to 7! The most popular flavor, Cherry Pie has only three ingredients: dates, almonds, and unsweetened cherries.
Tell me about Jocolat.
Our brand new line of bars is called Jocolat. There are four flavors; Chocolate, Chocolate Coffee, Chocolate Mint, and Chocolate Orange. These bars are Fair Trade Certified for the chocolate and coffee and so delicious! So far, my favorite is Chocolate. It tastes real, indulgent, and healthy! There are no added sugars and the ingredients include cashews, almonds, dates, coco powder, walnuts, and coco mass. The coco mass is interesting because it is made from whole, natural coco beans. “Rich in minerals such as magnesium and iron, cocoa mass also contains a natural compound called phenylethylamine, known to promote happiness and relaxation.” No wonder, I feel so good after I eat one!
How do you promote your products?
Currently, we are going to about 400 events per year. We have regional representatives who market our products in their chosen region of the country. Since, any market is our target market, we try to attend as many different kinds of events as possible. We will do running events such as marathons and a few cycling events such as the Sea Otter Classic. In addition, since our products are also gluten free, dairy free, and sugar free, we also attend expos for specific dietary needs.
Where can I buy a Larabar?
Right now, you can purchase these bars online on our website, Larabar. If you live in the Denver area, our products are located in Whole Foods and Vitamin Cottage. Trader Joes, 7′eleven, Target, and Costco all carry Larabars as well.
ENTER TO WIN YOUR LARABARS HERE!!
LARABAR is giving away a box of bars to a fitness for mommies reader!! Simply post a comment with your email address and a winner will be chosen at random by February 9th. Winner must provide a U.S. mailing address.
***Winner is Angela T.!
32 responses so far ↓
1 Laura // Feb 1, 2008 at 7:19 pm
I am so excited to learn about this alternate bar. I am a bit tired of my current bar of choice and the process that goes into making Larabars sounds excellent. I am also so happy to hear they are sugarfree and contain fruits and nuts 2 of my favorite things in the world. Gracias Raquel for the informative blog.
2 Stephanie // Feb 1, 2008 at 10:21 pm
These look delicious…and I love how “natural” they are! I’ve passed these bars in stores, but I’ve never tried them. I definitely will buy one or two next time I see them.
stephanie@metropolitanmama.net
3 Rhonda Madden // Feb 3, 2008 at 5:36 am
Hi Rachel, Can’t wait to try these healthy bars! Enter me in the contest!
firstword@verizon.net
4 Holly Henderson // Feb 3, 2008 at 2:15 pm
I’ve tried the lemon one and it was yummy!
5 Carrie // Feb 3, 2008 at 2:19 pm
I’m so glad I discovered your blog! It would be great to try a bar that is a healthier alternative to some of the others I’m guilty of eating “on the go”.
sanna1999(at)verizon(dot)net
6 Bree // Feb 3, 2008 at 2:52 pm
Wow, these look GREAT!
7 Becky // Feb 3, 2008 at 4:39 pm
I’d love to try these.
8 mama4jc // Feb 3, 2008 at 5:18 pm
These bars sound so delicious!
9 Erica // Feb 3, 2008 at 6:55 pm
I love the sound of these bars; tasty AND healthy can be tough to find. Thanks for the opportunity! gumbi1313@msn.com
10 Brianna // Feb 4, 2008 at 1:11 am
I am so excited about these bars. Please enter me into the contest!
Brianna
11 phxbne // Feb 4, 2008 at 3:48 pm
Larabars sound great – I would love to try them. Thanks!
12 jessica // Feb 5, 2008 at 4:05 am
sounds like a great alternative to the yucky ones we have!
13 Vicki Wurgler // Feb 5, 2008 at 10:52 pm
These look delicious-I’d love to try them!
14 Miscellany Mom // Feb 5, 2008 at 11:49 pm
I have eaten the cashew bars and boy ar they great!!!
15 clara cable // Feb 6, 2008 at 12:23 am
Enter me please!
16 Annie // Feb 6, 2008 at 2:07 am
Yummy! Sounds wonderful! Thanks for the chance to win ‘em
17 Cindi Hoppes // Feb 6, 2008 at 6:02 am
Hi, Thanks for introducing me to this fair trade healthy bar. My sister is diabetic and I would love for her to try them. My husband is on a strict diet to lose weight and even our children could use them! Please enter me in your drawing. I appreciate it. Thanks,Cindi
18 Becca // Feb 6, 2008 at 6:36 am
I love that the new line of bars are Fair Trade Certified.
19 Jenny // Feb 6, 2008 at 3:50 pm
You’ve definitely intrigued me!! DH takes granola bars for breakfast- but by the ingredients- they might as well be cookies. Thanks for the chance!
20 lace // Feb 6, 2008 at 7:17 pm
The cherry pie looks wonderful. I just checked out all the flavors and there are some good ones. I love that they are all organic and contain only a few ingredients.
21 Tricia // Feb 6, 2008 at 7:46 pm
I would love to try one of these!
22 workout mommy // Feb 6, 2008 at 9:19 pm
these sound great, I would love to try them! thanks!
23 C-Squared // Feb 6, 2008 at 11:06 pm
those look great!
24 jessie // Feb 6, 2008 at 11:29 pm
sound yummy-please enter me!
25 Angela Tregembo // Feb 7, 2008 at 12:09 am
I would love to try these bars. Always looking for healthy alternatives!
atregembo(at)hotmail(dot)com
26 stacey moore // Feb 7, 2008 at 2:05 am
i would love to try these!! thanks
27 Qtpies7~ // Feb 7, 2008 at 2:36 am
They sound so healthy and good. I am tired of snacky bars that are just like eating candy. I want to lose weight, and I want my kids to eat good foods.
28 Betsy // Feb 7, 2008 at 4:02 am
Would love to give these a try!
betskev at earthlink.net
29 Gloria // Feb 7, 2008 at 4:26 am
Sounds pretty good, I’d love to try them out
30 Marissa // Feb 7, 2008 at 5:04 pm
These look great! I would love to start eating more healthy.
31 Shannon B. // Feb 8, 2008 at 5:49 pm
These sounds great! I’d love to try them!
shan9452 (at) hotmail (dot) com
32 jen // Feb 8, 2008 at 10:47 pm
Perfect snacks for someone trying to lose a few from Baby #2!
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